Prompt Engineering for Realtors
Prompt Engineering for Realtors: How to Write Follow-Ups, Phone Scripts & Holiday Outreach with ChatGPT
Written by Jason White, a real estate broker with 20+ years of experience and coach helping agents succeed in today's changing market.
This article will show you how to use prompt engineering to save time, improve communication, and write polished follow-ups, phone scripts, and holiday outreach messages that feel personal and professional.
Q: How can Realtors use ChatGPT for marketing during the holidays?
A: Realtors can use ChatGPT to quickly generate holiday emails, text messages, and even phone scripts. The key is to give ChatGPT clear instructions, such as "Write a warm holiday text message under 50 words for a past client, thanking them for their trust and wishing them a Happy New Year."
Communication is everything. Whether you're following up with a new lead, preparing for a listing appointment, or reaching out during the holidays, the right words can strengthen relationships and close deals.
The challenge? Writing effective follow-ups, phone scripts, and outreach emails takes time—and most agents don't have enough of it. That's where prompt engineering with ChatGPT comes in.
What Is Prompt Engineering and Why Should Realtors Care?
Prompt engineering is simply the skill of asking better questions or giving more explicit instructions to an AI tool like ChatGPT. Instead of typing, "Write a follow-up email," you learn how to give context, tone, and structure. For example:
Write a professional but warm and friendly follow-up email to a first-time homebuyer who toured a property yesterday. Keep it short and include a question that encourages a reply.
The difference is huge: ChatGPT knows who the message is for, what the goal is, and how it should sound.
For Realtors, mastering the use of AI tools means faster writing, more effective messaging, and more consistent client communication—all while sounding authentic.
Can Realtors use ChatGPT to write scripts and follow-up messages?
Yes—Realtors can absolutely use ChatGPT to write scripts, follow-ups, and outreach messages. The key is giving ChatGPT specific details (audience, tone, purpose) so the output is professional and sounds genuine. For example, you can prompt it to "write a casual phone script for calling a past client to wish them Happy Holidays and remind them I'm available for referrals." With the right prompt, ChatGPT can save hours of writing time while maintaining your authentic voice.
Step 1: Writing Follow-Up Emails That Get Replies
Following up is the lifeblood for real estate agents who want to convert leads. But they often get pushed aside when things get busy. With prompt engineering, you can quickly generate polished messages.
Example Prompt
"Write a follow-up email to a seller lead who requested a home valuation last week. The email should be professional, include a reminder that the market has seasonal shifts, and invite them to set a call to discuss timing."
ChatGPT will generate content that you can paste into your CRM or email platform, with minor tweaks to add your personal touch.
Step 2: Crafting Phone Scripts That Sound Natural
Cold calls and warm calls both work better when you know exactly what to say. ChatGPT can create real estate scripts that strike a balance between professionalism and warmth.
Example Prompt
"Write a short phone script for calling a new internet lead who just signed up on my website. I want to confirm what they're looking for, sound approachable, and set up a time to chat."
The prompt above provides a conversational framework for you to practice before making a call.
Holiday Scripts Idea
During November and December, you can ask ChatGPT to generate seasonal check-in call scripts, such as:
"Write a holiday phone script to call past clients, thank them for their trust, wish them a happy holiday season, and remind them I'm here if they need real estate help."
Step 3: Holiday Outreach That Strengthens Relationships
The holidays are a perfect opportunity to stay top-of-mind with past clients, sphere, and referral partners. Prompt engineering makes it easy to create thoughtful messages with AI.
Example Prompt
"Write a short, warm holiday email for my past clients. Keep it under 120 words, thank them for their trust this year, and wish them joy in the new year."
ChatGPT can also help you brainstorm holiday card messages, text messages, or even captions for your social media posts.
The Power of Custom Prompts for Realtors
Here are three ways to improve your results with ChatGPT:
- Be Specific: Specify the target audience (buyer, seller, or past client).
- Set the Tone: Decide whether you want your tone to be friendly, professional, casual, or enthusiastic.
- Define the Goal: Is the goal to get a reply, build rapport, or keep in touch?
When you combine these, you get messages that are ready to use with minimal editing.
Final Thoughts
The agents who learn to adopt AI tools like ChatGPT will save time and money, and appear more polished to their clients. Prompt engineering doesn't replace your personality—it enhances it by giving you polished words faster.
